WeBuildRuthlesslyPracticalAI
I know. AI feels crazy.
It's going to "steal your job" or make you an overnight billionaire.
But AI is not magic. It's just automation.
We started in AI before the hype. So we ignore the influencers.
Our commitment: Honest advice. Tools that work. No hype-train BS.
Let's build something real.
Zach Caceres
Founder
Automation.co
What We Do
AI Engineering Without the Hype
Team Training & Advisory
Help your team understand how to responsibly and effectively use AI.
Off-the-Shelf Tools
Apply proven AI tools to solve business problems.
Custom AI Solutions
Tailored solutions to fit your unique workflows and requirements.
Technical Due Diligence
Protect your investment with deep analysis for software acquisitions.
Who We Are
Hardcore engineers who've worked from model to pixel.

Zach Caceres
Founder and Lead Engineer
10+ years building zero-to-one products for startups.
Popular open-source author. Featured in NYT bestseller "Mindshift" for unconventional learning path.
Award-winning personal website zach.dev featured by AWWWards.
Writing featured in a16z's Future.com, Stripe's Works in Progress, The Atlantic's CityLab, Virgin.com Entrepreneur, and VICE.
Spoken on 5 continents on technical subjects.
Previously...
Storetasker
Founding Engineer at the world's #1 Shopify expert marketplace
Clay
Founding Engineer at the $3.3B AI + GTM pioneer. Backed by Sequoia & First Round
Makesoil.org
Founding Engineer of the world's largest composting community
Curology
Lead Engineer at $1B+ vertically-integrated online dermatology practice
Clarity Schools
Head of Product at America's #1 financial aid suite for private schools. Backed by First Round.
Moonlighter
Principal AI Engineer
A pioneer in computer vision and multiple patent-holder for automation software and hardware.
Due to ongoing work with [REDACTED], we can't put their name here!
Case Studies
Real work. Real results.
Technical Due Diligence for Major Sports Network Acquisition
AI Prototype that Got Startup Funded
Insanely Great Financial Statement Parsing
Neuroscience of Programming Talk for 10,000+ Developers
Personalized AI Guidance for Top Students in the UK
What People Say
Zach is on my list of people with whom I leave every conversation at least 10% smarter. Short of sword fighting, he's a renaissance man in every respect.
Jeff Fong
Former Chief of Staff
Postmates
Zach has the ability to perceive exactly what needs to be done and then to do it.
John Chisholm
Serial Entrepreneur, President MIT Alumni
John Chisholm Ventures
Zach is by far the most self-motivated and hard-working person I have ever met. His work ethic is built around taking large, complex goals and breaking them down into manageable pieces.
Jacob Kayen
Lead Software Engineer
Goldman Sachs
We could not have imagined a better software developer! Zach is much more than 'just' a software developer who develops - he has an expertise and a holistic way of thinking. He puts his heart and soul into his work and really thinks along with us.
Robin Kunz
Co-Founder
Capalis
Zach has been a critical component to Clarity's success, growth, and has set a very high bar.
Matt Sherman
Co-Founder CTO
Clarity
It's not an overstatement to say I was in awe of Zach on a daily basis. I do not know how someone can fire on so many cylinders simultaneously and make it seem so effortless.
Chaim Sash
Chief Marketing Officer
Reconext
Zach is one of the most disciplined and motivated collaborators with whom I've had the pleasure of working. Once setting down to complete a task, he will throw himself wholeheartedly at it until completion.
Nathan Anecone
Co-Founder & CTO
Semantic Reach
Zach seamlessly transitioned between writing in C# for Unity, JavaScript for our dashboard app, and using the Node SDK for Watson API. This type of context switching often slows down even very experienced developers, but Zach was able to forge ahead without any loss of focus.
Sam Bakkila
Product Manager
Codecademy
Zach's presentation was so on point and provided so much clarity into how our assumptions were challenged and what a path forward might look like.
Van Miranda
Product Lead
Curology
Zach has a very high level way of thinking, seeing problems and concerns, and synthesizing something tangible. He has done so much to elevate this company.
Jenny Ridley
Sales
Clarity
He is one of the hardest working individuals I've ever met. Being around him only inspires others to be better. Anyone would greatly benefit from having Zach on their team.
Benjamin McCain
Senior Software Engineer
Peloton Interactive
If you need an innovative and hardworking leader, then Zach is the person you are looking for. He has a peculiar way of analyzing approaches to different problems and finding the best solution.
Marcos Reynoso
Senior Software Engineer
Dow Jones
Zach is extremely sharp and is by far one of the hardest working/disciplined person I have met. That plus being creative and a natural leader is a killer combination.
Samir Awuapara Cardenas
Entrepreneur
Mercano Consulting
Zach is an extremely innovative thinker and strong developer. His work ethic combined with his strong technical skills make him an extremely effective developer.
Dean Guo
Product
Tanium
Zach's greatest traits are his positive attitude and boundless creativity.
Anton Cataldi
Senior Software Engineer
Aireon
Ready to build?
Let's talk about how AI can make your business better.
Our Process
- 1We meet to learn about your work
- 2We co-design an AI solution with your input
- 3No cost if you're not excited about what we'll build